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The search for consumer demand during COVID-19

Pessimism is evident in today’s retail landscape, as more brands bow to the pressure of coronavirus. Fashion players across all segments not only need to solve supply chain disruptions, but they also face the biggest threat to consumerism – low demand.   Expenditure has decreased significantly, as consumers prioritise essential items over clothes, jewellery and shoes. Fashion groups are estimating loss of sales, and retailers are frantically cancelling orders to mitigate risks, lea