Phung Yi Jun

Phung Yi Jun is the Lead Content Editor at Omnilytics, a data platform powering business decision-making with deep and actionable insights. Yi Jun built her career as an independent fashion writer and uncovered the latest news and trends in retail before transitioning to her current position at Omnilytics. Her previous work can be found in Retail Asia, Harper’s Bazaar and Female magazine.

More from Author

The search for consumer demand during COVID-19

How D2C brands tell customers a new story

ASOS’s comeback: The 4 strategies you need to know