About the author
Phung Yi Jun
Phung Yi Jun is the Lead Content Editor at Omnilytics, a data platform powering business decision-making with deep and actionable insights. Yi Jun built her career as an independent fashion writer and uncovered the latest news and trends in retail before transitioning to her current position at Omnilytics. Her previous work can be found in Retail Asia, Harper’s Bazaar and Female magazine.
Transparency and fair prices will beat big, shiny stores (almost) every time.
Retailers can take some valuable lessons from the brand’s quick turnaround.
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