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Phung Yi Jun

Phung Yi Jun is the Lead Content Editor at Omnilytics, a data platform powering business decision-making with deep and actionable insights. Yi Jun built her career as an independent fashion writer and uncovered the latest news and trends in retail before transitioning to her current position at Omnilytics. Her previous work can be found in Retail Asia, Harper’s Bazaar and Female magazine.

From the author

The search for consumer demand during COVID-19

Discretionary retail may be struggling right now, but for some fashion brands, there are opportunities.

How D2C brands tell customers a new story

Transparency and fair prices will beat big, shiny stores (almost) every time.

ASOS’s comeback: The 4 strategies you need to know

Retailers can take some valuable lessons from the brand's quick turnaround.