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The Party continues across Australia

Inspired by a successful Halloween pop-up experience last year, The Party People is planning to expand its bricks-and-mortar presence this year, opening stores in Sydney, Melbourne and potentially, Brisbane. The new stores will be large format Halloween-themed destinations, complete with their own in-store haunted houses and fun, interactive tech features to attract customers, said CEO Dean Salakas, who added that between two and four stores are slated to open this year. At the moment, The Party