The Iconic launches sustainable fashion vertical

The Iconic has launched a new initiative, Considered, making it easier for customers to shop according to their personal values. The Iconic’s Considered allows customers to easily find products on the site based on five different values: sustainable materials, eco-production, fair production, animal-friendly and community engagement. “We developed Considered because we felt there was a need to provide our customers with clearer information at the point of sale and a gap in enabling customers

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