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Sephora extends services with new blowdry concept

From this week, Sephora customers in Sydney will be able to have their hair styled at the retailer’s flagship store at Pitt Street Mall, thanks to the launch of a new in-store service called The Blow On-The-Go. The concept is the result of a partnership between Sephora Australia and The Blow, a Melbourne-based blowdry boutique, and is reportedly a world-first for the French beauty giant. However, the impact of the launch has been diminished somewhat by the ongoing global coronavirus pandemic,