Retargeting for retailers

  In the world of online retail, conversion is king. We know that the conversion of sales on the first visit to online retailers is low, with some sources reporting it to be around two per cent on average. Savvy retailers are now looking at ways to encourage these customers to take out their credit cards and turn browsing into purchasing. Retargeting is an emerging marketing method helping retailers to do exactly that. The technology steers consumers to re-visit an online shop, after they h

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