Retail Food Group has continued its international expansion strategy, announcing its entry into the Scandinavian market via the grant of Swedish master franchise rights for donut retailer, Donut King.
BC Food & Beverage AB, representing a firm of experienced Swedish businessmen, has secured the master Franchise rights and plans on establishing its first Donut King outlet in the Uppsala region before Christmas 2017.
The firm said it is ‘extremely confident’ that warm cinnamon donuts and espresso coffees will be well received within the Swedish market, with many sub-franchise enquiries having already been received enquiries for new outlets, ahead of the first store even opening.
RFG chief executive – international, Mike Gilbert, said Scandinavia had been identified as a key growth market for the donut retailer and now was the ‘right time’ to introduce the brand.
“RFG has been conscious to partner with robust master franchisees capable of applying sufficient resources, expertise and resolve to ensuring the successful entry of Donut King into new territories,” he said. “BC Food & Beverage AB satisfies each of these pre-requisites and we have every confidence of the brand’s success in Sweden under its stewardship.”
Gilbert said that growing the international penetration of RFG’s brands within new territories, principally by partnering with master franchisees, remains a key focus for the company.
“This model provides the company and local partners with the opportunity to forge sustainable partnerships to successfully develop RFG’s brand systems internationally, whilst drawing on the group’s more than 30 years’ experience in retail food franchising.
“Our franchise partners enjoy the benefits of working with Australia’s largest multi-food franchisor every day, dealing with our expert management teams, enjoying supply benefits from increased scale and gaining access to best-in-class initiatives.”
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