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Period underwear goes mainstream

Rival period underwear brands Modibodi and Thinx are delivering a one-two punch to the multi-billion-dollar feminine hygiene industry with the opening of their respective pop-up stores in Melbourne and Sydney within days of each other.  Thinx, a US-based brand that ships to Australia, recently collaborated with independent Melbourne retailer Third Drawer Down on a pop-up that ran from October 25-31. The pop-up now is heading to Sydney, where it will run from November 4-10. Meanwhile, Modibo

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