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Out-of-the-box ideas to drive sales when spending is down

There’s been a bit of navel-gazing recently about why consumers have stopped spending in numbers that haven’t been seen since the last recession. Australians collectively bought less stuff over the first 10 months of 2019, despite the population growing by more than 1.6 per cent, with figures released by the Australian Bureau of Statistics showing that retail spending grew just 0.2 per cent in September and flatlined in October. While spending on books, cafes and restaurants increased, overa