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It’s not a store, it’s a place of worship. Meet the new brand experience

High street fatigue is impacting scores of retailers as shoppers move online, yet a number of brands are bucking this trend by rethinking their brand experience. Instead of producing traditional cookie-cutter retail spaces, the brands seeing increased footfall are the ones creating experiential spaces, less shop, more place of worship. These ‘places of worship’ let people experience the brand in a way that hasn’t been seen before with the experience itself drawing them in.  It needs t