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Is the discounting drug worse than the illness?

I am continually amazed when walking retail malls the amount of discounting that is offered by virtually all general merchandise retailers, be they fashion, homewares, jewellers or whatever category you can think of. This is true for the vast majority of the year, be it in peak trading times or not. I do not understand why a retailer would offer 30 per cent off kids school shoes in January, when the vast majority of school shoes are sold, or 40 per cent off women’s wear in the week before Moth