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Is slow trade self-inflicted?

Do you measure your success rate in quiet times and if so against what? How intensely is your investment in retail working in the post Christmas period? There are many measures that can be applied to the effectiveness of your business. The obvious and most telling measure is profitability, but there are other measures that will ultimately affect a company’s bottom line. What are you doing to make post-Christmas sales and profit the best they can be? Or do you have a self-fulfilling believ