Investment in website pays off

Bras N Things’ e-commerce site has quadrupled in size since its relaunch in February 2010. The website, www.brasnthings.com, stocks around 1200 products and 3400 style and colour combinations available in a full range of sizes, petite to plus. It allows customers to browse through popular categories such as lingerie, sleepwear, swimwear, active and brands providing the same choice they would experience at a store level. The company says 98 per cent of online orders are dispatched on the sa

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