Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Instagram boss lays out plan for in-app shopping bags, checkout

If there was any lingering doubt about Instagram’s desire to play a bigger role in consumers’ online shopping behaviour, it has been put permanently to rest. In an interview published in the Financial Times on Tuesday, head of Instagram Adam Mosseri said he was aiming to “connect the dots thoughtfully” between shoppers, sellers and influencers on the app. By introducing shopping cart and checkout functions in the app, he said the platform could “unlock a lot of valu