Improving retail sales and operations with traffic data
“Highly detailed and accurate traffic information is an absolute necessity in the modern retail environment and the solution provided by ShopperTrak has allowed Kathmandu to leverage this data with great success.”
- Matthew Rodgers, planning manager, Kathmandu
ShopperTrak gives retailers and shopping centres the data they need to optimise labour, store and marketing performance.
By leveraging a combination of traffic data information and analytics, shopping centres that have morphed into ‘destinations’ for consumers can react better to events that impact the popularity and profitability of their venue.
Today’s shopping centres can fully assist retailers who are on a mission to attract and retain customers and drive conversions in an exciting transitional marketplace for a new generation of shoppers. More importantly than ever, knowledge and accurate data is power!
Additionally, the ShopperTrak Analytics Suite provides comprehensive, customised reports of high traffic times and traffic patterns across the operation.
Implementation of the ShopperTrak traffic counting solution in Kathmandu stores has been very successful in driving the business forward and increasing its ability to make data-driven decisions in everything from marketing campaigns to roster management.
Data produced by these counters now forms a core part of the KPI set for Kathmandu retail and is a daily topic of discussion at every level of the business.
“While it is impossible to place a solid number on the additional sales/profit to this one project, there can be little doubt that it has enabled us to drive additional sales through a focus on conversion and improved rostering at a store level through the development of a labour demand model.”
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