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Hush Puppies breaks out of “vicious cycle”

Source: Hush Puppies Instagram Iconic footwear brand Hush Puppies is undergoing a major brand transformation in Australia, backed by updated modern collections designed to appeal to younger customers, fun collaborations and an upcoming gamification campaign in September. Traditionally known as the comfort footwear choice for grandparents, the local team has “really spun this brand on its head”, according to general manager, Charlene Perera. “It’s a 61-year-old brand and we had gotten