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How the right scent can make a store irresistible

International Fragrance Day was on March 21 and served as a timely reminder about the incredible and powerful influence of scents. When was the last time you thought about the power of scent? Of the five senses, smell is a powerful instigator of emotions because of its biological connection with human emotions and memory. Through the effective use of scents, firms have the opportunity to connect with consumers on an emotional level – set the mood, promote products or position a brand. Think ab