How the right scent can make a store irresistible

International Fragrance Day was on March 21 and served as a timely reminder about the incredible and powerful influence of scents. When was the last time you thought about the power of scent? Of the five senses, smell is a powerful instigator of emotions because of its biological connection with human emotions and memory. Through the effective use of scents, firms have the opportunity to connect with consumers on an emotional level – set the mood, promote products or position a brand. Think ab

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now