Hot stuff: Consumer research and the tech revolution

  Changes to consumer shopping behaviour wrought by the technology revolution are obvious and everywhere; a corollary effect is the ability of consumer researchers working for shopping centres and retailers to study consumers in new ways, and hopefully improve the shopping experience as a result. Changes to consumer research methods range from the humble, to the elegantly complex. One example at the humble end of the continuum is the replacement of pens and clipboards with wirelessly connec

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