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Have older Australians been left out by e-commerce?

Have older Australians been left out by e-commerce?
As the digital marketplace becomes more and more competitive, a one-size-fits-all approach to customer experience is well and truly outdated. To encourage users to engage with your brand, you need to personalise your website and marketing content, tailoring your efforts to specific sectors and demographics. Yet while there have been countless studies examining the behaviour of millennials for brands targeting younger consumers, research about older generations has fallen by the wayside. With glo