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Gen Z falls in love with bricks-and-mortar

Australian retailers are starting to adopt an instantaneous e-commerce model, delivering products within one or two days – or sometimes a matter of hours – as consumers increasingly like to get their online purchases right away. One of Australia’s most successful online retailers, The Iconic, has inarguably been at the forefront of this shift, catering to technologically savvy millennials by providing instant  gratification and three-to-five-hour delivery. It would be safe to assume, ther