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From the source: Emad Nayef and Michael O’Connell, Hairhouse

After almost 30 years, hair salon franchise Hairhouse has just undergone a rebrand to elevate itself into the affordable luxury space for customers. Here, executive general managers Emad Nayef and Michael O’Connell discuss how the business has evolved and how it is fighting back in the tough retail landscape. Inside Retail Weekly: Hairhouse has recently undergone a rebrand. What did that involve? Michael O’Connell: The rebrand is a move away from the traditional branding of Hairhouse Warehou