Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $7
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Five things direct sellers need for a comprehensive internet strategy

The internet age has clearly arrived. Internet retailing amounts to nearly US$1 trillion in activity and Amazon is now only second to Walmart in the list of top global retailers. Developing countries are quickly leapfrogging developed ones thanks to the growth of mobile internet networks. Already nearly half of China’s US$293 billion internet retailing sales originate from a mobile device. Take into account all of the non-commercial uses for the internet and its importance balloons even more.