Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Fast food experiments with a touch of class

At the newly unveiled McDonald’s in Times Square in New York, diners gaze serenely out of the three-storey glass “curtain wall” out into the bustling crowds below, while waiting for their orders to be sent up from the basement kitchen via dumbwaiter and hand-delivered to their table. A predominantly grey palette is punctuated by a bright yellow, three-storey staircase and some abstract yellow splashes. No Ronald McDonald reds here. Designed by Australian agency Landini, the aim of the new