Dubbed as the ‘Catalogies’ by the event’s MC and TV personality, Kate Langbroek, the awards recognise outstanding achievements in communication strategies, creative design, and styling from some of Australia’s most prominent marketing professionals.
Kellie Northwood, ACA executive director, says the annual awards ceremony is one of the most established retail industry events of the year. The awards showcase the brightest minds in retail, advertising, marketing, design and printing, with an emphasis on the effectiveness and popularity of catalogues as a key tool in the marketing landscape.
“According to a recent Australia Post survey, catalogues are the number one preferred advertising material for consumers so we understand the importance to celebrate the hard work that goes behind creating them,” Northwood said.
“The awards provide a fantastic opportunity for many different industries to be recognised for their innovative use of catalogues as an essential marketing tool.”
Entries close on May 31, 2014 and Northwood expects the awards to be the biggest event yet with 14 categories including ‘Catalogue of the Year’ won by QVB, RB Sellers, and Myer in their respective classifications last year.
“We have reviewed and refreshed our categories for the 2014 awards and introduced a number of exciting new groups for retailers and catalogue producers to demonstrate their strengths including Best Young Talent, Creative Design and Judges Choice for Excellence in Craft.”
Entrants will be judged on the role of their catalogue, their target market, objective, layout, design and art direction.
“ACA’s recent Industry Valuation and Market Segmentation report shows catalogues reach more than 18.3 million Australians every week – over 80 per cent of the population. In 2013, retailers produced almost eight billion catalogues, mostly delivered directly to households through their letterboxes.
“This demonstrates catalogues are still an important and effective part of the marketing mix with great return on investment. The emotional connectors to paper and the tactility of catalogues assist retailers in communicating vital brand messages. Catalogues not only drive instore traffic, but drive traffic online as well.”
The event will be held at the Palladium Room at Crown, Melbourne on Friday, August 29.
To submit an entry, visit www.catalogue.asn.au/awards_