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End of ownership: Why rental services are dominating retail

The rental services and subscription industry is making headlines for its ability to pique millennials’ interest and drive profits. And many retailers are considering how to create their own rental business in a market that has yet to show one dominant player. Department stores, such as Macy’s and Bloomingdales, have moved into the rental apparel market, and even Nike is getting into the mix with a rental subscription service for kids. But while retailers have the opportunity to own the