Earlier this year, Fortnum and Mason created the Chapel of Love in its Piccadilly, London, store, a month-long pop-up where customers could actually get married in-store. Fittingly, it ended on February 29, when traditionally, women are “permitted” to propose to prospective partners. It’s just the latest in the evolution, rather than creation, of the blending of retail and religion. Cynics may have said in the past that malls were temples of capitalism; now they are literally housing templ
