Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Eat, pray, shop: When retail meets religion

Earlier this year, Fortnum and Mason created the Chapel of Love in its Piccadilly, London, store, a month-long pop-up where customers could actually get married in-store. Fittingly, it ended on February 29, when traditionally, women are “permitted” to propose to prospective partners. It’s just the latest in the evolution, rather than creation, of the blending of retail and religion. Cynics may have said in the past that malls were temples of capitalism; now they are literally housing templ