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#DeleteFacebook is the start, not the end

Facebook has joined the list of tech giants kicking big own-goals. Mark Zuckerberg issued a PR-spun sincere apology for his knowing use of our personal data, a week after threatening to sue the Guardian for revealing it. After the NSA Prism expose in 2013, Zuckerberg publicly pledged to “continue fighting aggressively to keep your information safe and secure”, a year before ending the access that led to the current Cambridge Analytica scandal. If only the NSA had set up a Facebook ad acc