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Dealers pull out all the stops to sell cars

As with other many other categories, the car purchase journey is changing. Some automakers are leveraging it to at least stay in the game in a world of increasing ride-sharing and with autonomous vehicles on the horizon. As late as November last year, a US study of 2018 car buyers which appeared in Business Insider asked customers the usual brand-rating questions – price offered, the delivery process, the negotiating process, paperwork completion, the dealership facility, the dealership’s we