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Customer First. Second. Third. And fourth.

When was the last time you were seriously blown away by the customer experience provided by a brand? This happened to me twice in one week, and no, it wasn’t by a tech company, hotel, or a sports shoe company. It came from the most unexpected of places. A government centre and a car park. The government centre was Service NSW Miranda. It was a human, seamless, personalised, easy and incredibly friendly, human customer experience. Yes, I know what you’re thinking: In the past, renewing your d