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Competitive advantage…do you even have one?

We have long spoken about the need for retailers holding a competitive advantage against the competition, but how many business leaders actually set out to achieve a sustainable point of difference? Over the last ten years or so, we have seen the polarised diversity in price with the value offer being the biggest movers, which have left the middle market price operators in a tight place with struggling sales. The best current example of this is Kmart, who are delivering very keen prices and have