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Brosa breaks new ground in furniture retailing

Melbourne-based online furniture brand Brosa has opened its first bricks-and-mortar showroom to the public, following in the footsteps of e-commerce pioneers, such as Warby Parker and Bonobos, that have gone offline to grow their business and allow customers to touch and feel the product. The showroom, located amidst a cluster of furniture retailers including Great Dane and Matt Blatt on Johnston Street in Melbourne’s Fitzroy neighbourhood, features a curated range of living room, dining, bedr