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Best foot forward: Why Havaianas is expanding in Asia

Despite the pandemic, 2020 will still be a significant year for the brand in China.
Despite the pandemic, 2020 will still be a significant year for the brand in China. In most parts of Asia, you can buy a pair of cheap thongs for about a few bucks – yet Brazilian brand Havaianas, which sells them from $20 upwards, sees the continent as one of its biggest growth opportunities worldwide. During the last two years, Havaianas has added 100 new permanent stores across the region and more are planned, as the brand which categorises itself as “affordable luxury” continues to tak

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