Australia’s best online retailers revealed

Fashion e-tailer SurfStitch has taken out the title of 2012 Online Retailer of the Year.

The winners of the 2012 Online Retail Industry Awards (ORIAs) were announced at a Gala Dinner in Sydney attended by 450 industry leaders and judged by a panel of international and local experts.

SurfStitch nabbed three awards including Best Pureplay Retailer, Best Site Optimisation and Design, and Online Retailer of the Year.

Other winners include The Iconic as Best New Online Retailer, Shoes of Prey took out the Best Use of Technology Award and brandsExclusive was handed the inaugural Best Mobile Commerce Award.

The awards ended day three of the Online Retailer Conference & E-Commerce Expo which drew more than 3000 attendees.

The full list of 2012 Online Retail Industry Award Winners is:

Best Pureplay Retailer – SurfStitch.

Best Multichannel Retailer – Woolworths.

Best New Online Retailer – The Iconic.

Best Use of Technology – Shoes of Prey.

Most Innovative Online Retailer – Sneaking Duck.

Best Online Retail Marketing Initiative – Woolworths.

Best Customer Experience – Sneaking Duck.

Best Aggregation Channel – GetPrice.

Best Site Optimisation and Design – SurfStitch.

Best Mobile Commerce – brandsExclusive.

Online Retailer of the Year – SurfStitch.

Industry Recognition Award – Michael Fox, Shoes of Prey.

The ORIA judging panel included Steven Noble, Forrester Research; Dan Ferguson, VistaPrint; Jake Hird, Econsultancy; Martin Newman, Practicology; Ross McDonald, Google; Laura Yeomans, ShopStyle; Joanna Lord, SEOmoz and Grant Arnott, Power Retail.

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