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Australian luxury finds a new home on Showroom-X

There is strong demand for premium Australian fashion in China, but it can be hard for brands to enter the market on their own. A new website is launching with the promise to connect luxury Australian fashion brands with Chinese consumers. The platform is called Showroom-X and it already has buy-in from some of Australia’s most successful designers, including Christopher Esber, Kym Ellery and Aje duo Adrian Norris and Edwina Forest. While a VIP version of the website launched just last week, t