Australian luxury finds a new home on Showroom-X

There is strong demand for premium Australian fashion in China, but it can be hard for brands to enter the market on their own.
There is strong demand for premium Australian fashion in China, but it can be hard for brands to enter the market on their own. A new website is launching with the promise to connect luxury Australian fashion brands with Chinese consumers. The platform is called Showroom-X and it already has buy-in from some of Australia’s most successful designers, including Christopher Esber, Kym Ellery and Aje duo Adrian Norris and Edwina Forest. While a VIP version of the website launched just last week, t

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