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Are the lines blurring between retailers and direct selling?

The recent announcement that Avon is closing its doors in Australia after 55 years of operating here, made me reflect on direct selling and party–planning. Over the past 20 years I’ve hosted parties for everything including from Enjo cleaning products to Envy jewellery, Intimo lingerie to Body Shop and Nutrimetics. Generally I’ve used them as an annual excuse to get my girlfriends together and socialise, with some pampering of course. Even though cosmetics, personal care and wellness a