Mastering the art of retail promotion in 2024

In this report:
  • 80% of consumers will hold off on making a purchase until they can find the best price
  • Boxing Day and BFCM are the preferred sales events for fashion shoppers
  • Shoppers favour 30% off RRP over any sales promotion
Strategies to captivate consumers.

The time is right for a compelling analysis of major sales events, and our report ‘Mastering the art of retail promotion in 2024’ is here to do just that.

To support retailers in these challenging times, Dropshipzone and Inside Retail conducted a major survey of a random sample of over 750 Australian shoppers.

The findings from this survey not only inform strategic decisions for retailers, but also offer a glimpse into the broader economic trajectory.

Download the report to master the art of retail promotion in 2024.

Mastering the art of retail promotion in 2024

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