Former Brand Collective and PAS Group CEO Eric Morris has joined tech-driven delivery company Deliver In Person as an advisory board member.

Deliver In Person is a technology-enabled personalised delivery service provider utilising AI-driven algorithms and predictive analysis to optimise routes and reduce travel time in serving online retailers.

Morris started his advisory group Albany Advisory in July, after he departed Brand Collective.

“I’ve always been closely involved with retail and brands. I’ve now taken an opportunity to extend my work with organisations, a few of which are slightly outside that sphere,” said Morris.

“Deliver in Person is one of those companies that, although still connected to retail, is ancillary to what I’ve always been doing. What’s most rewarding in this current role is seeing the value that can be added to these organisations – and their customers – in a relatively short period of time.”