Woolworths Group has named Daniel Hake as the new MD of Big W operations and Von Ingram as head of the group’s non-food retail businesses including Big W, MyDeal, PetCulture and HealthyLife.

Hake joined Woolworths Group in May 2018 and was most recently its commercial director of merchandising and customer value in Woolworths Supermarkets. Prior to this, he was GM of customer transformation and digital strategy for WooliesX and Woolworths Group.

Ingram was Woolworths Group’s chief transformation officer in July 2018, overseeing transformation and customer-first strategy.

She was also responsible for the Metro convenience business and the group’s accelerator businesses, including HealthyLife and PetCulture. She is also a director of Quantium.

Guy Brent will lead the company’s Woolworths Food Company, an own-brand exclusive food business, together with Greenstock, PFD Food Services and the Australian Grocery Wholesalers.