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‘Pet parents are underserved’: Pet Circle’s play at the $15bn pet industry

(Source: Supplied)
Online pet retailer Pet Circle is aiming at reaching and educating a larger customer base through it’s new ‘Pet Better’ campaign – which also acts as its first major push at growth since a $125 million investment round late last year.  The last few years have seen an explosion in pet ownership. Trapped inside their homes during lockdown, sometimes on their own, Australians turned to animals to keep themselves sane and healthy over the course of the Covid-19 pandemic.  It’s estima