Periodproof undies brand Modibodi plans to donate 100,000 pairs of leak-proof underwear to those in need in order to help tackle the issue of period poverty.
Over one million Australian women are at risk of period poverty, which is caused by lack of access to menstrual products and can lead to women not attending school, work, or social activities.
“Modibodi is determined to support people with a lack of access to, or limited funds for, menstrual or incontinence management products,” said Modibodi CEO and founder Kristy Chong.
“This is why we’re pledging to donate 100,000 pairs of undies to 20,000 people in need and to work with select partners to ensure the initiative is delivered correctly.
“We know that our customers are deeply supportive of Modibodi’s goal with their generous support of our Give a Pair contribution at checkout, and so this year we’re raising the bar on our commitment to help end period poverty on a global scale.”
According to Chong, Covid-19 highlighted the issue. According to a report in The Guardian, 47 per cent of girls and women across 160 countries experienced more difficulty accessing menstrual products during the pandemic.
Modibodi has expanded its range of leakproof products in the last few years to include swimwear, men’s underwear and teen products – as well as expanding its reach to the UK and US markets.
