Advanced email marketing workshop

Top speakers share their insights and knowledge into an industry of increasing importance.

Email, the core of communication, has become more and more inundated as the industry matures, learning how to effectively use the medium is essential for business success.

The advanced email marketing workshop is now on sale.  Perfect for marketers, managers and sales experts currently in the field and needing to broaden their experience and better their approach.

Top speakers include:

  • Jamima White – General Manager Loyalty, MYER
  • Kevin McAulay – Group General Manager Marketing and Communications, Super Retail Group
  • Daniel Jarosch – Entrepreneur and investor, BrandsExclusive, Spreets, and Styletread
  • Shannon Ingrey – General Manager, Bronto Software
  • Simon O’Day – VP of Global, Emma Inc. (
  • Mike Wilson – Founder and entrepreneur,,
  • Paul Marshall – Half a billion emails later, Lasoo, HWW, Travelzoo Australia
Wednesday 3rd September
Melbourne – Hilton
Thursday 4th September
Sydney – Sheraton
9am to 5pm
Lunch included
Early Bird only $249*
Be quick! Ends August 1
Full Price $349* *All prices include gst. PREMIUM Subscribers recieve 10% off all ticket prices

Advanced Email Marketing Title Image
Bronto Gold Sponsor, REST Silver Sponsor, Cornwell Silver Sponsor
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Full Agenda

8.30 – Registration & coffee meet and greet
9.00 – Opening remarks by Inside Retail
9.10 – Email channel overview
Where does email stand today? What are the key industry trends across the globe?

  • The rise and rise of email
  • Key statistics in email & retail over time
  • Key industry benchmarks: open rates, click through rates, conversion
  • Notable campaigns in the industry
  • Email channel challenges (gmail folders, rise of daily deals, ISPs etc)
  • Key future trends/innovations in email technology and marketing strategy
  • Will email survive? Will it be relevant in the future where the customer has the power and control over their communications?
9.50 – Acquiring email subscribers and loyalty
Going from 0 to 50,000 subscribers and how to increase and retain an existing database. Learn how we kept retention rates at 95%.

  • Key acquisition channels, markets, techniques
  • The role of incentives, when, how and why.
  • How to measure quality, how to target, how to ‘on-board’ subscribers
  • The role of loyalty and retention
10.30 – 11.00 Break
11.00 – Email platforms – What to look for, what is out there?
  • In house or out of house? What should you be looking for?
  • Features and functionality versus cost
  • Questions to ask yourself?
  • Should you switch?
11.30 – Panel discussion
12.00 – Understanding analytics, ROI & testing
  • Industry benchmarks for engagement (open rates, click through rates, conversion)
  • What should you be measuring? What does it mean?
  • ROI models for email & ROI benchmarks.
  • ROI of email compared to other channels.
  • Continuous testing & optimising – what are the key areas you should focus?
12.40 – 13.40 – Lunch
13.40 Understanding privacy
  • Ensuring privacy compliance across direct marketing channels
14.00 – The key functions of email – selling, engagement and service
  • Email is not always about sales, what other emails are being sent out that you can use as a key touch point?
  • Email should not be used in isolation in our Omnichannel world. Learn how email integrates with mobile, social, content marketing, search and display and retargeting.
  • How to effectively use email triggers, and when is it too much?
14.45 – Panel discussion The key functions of email: selling, engagement and service
15.15 – 15.45 – Break
15.45 –  Design – Key national and international Case Studies
  • Key design techniques – what works and what doesn’t
  • Pictures versus words, are they really worth a thousand?
16.25 – Panel – Email – what’s coming up, what to look forward to, innovations & more?
 17.00 – Closing Remarks 

Speaker Details

Kevin McAulay
Kevin McAulay
Group General Manager Marketing & Comms for Super Retail Group
Kevin joined Super Retail Group in 2003 as marketing manager for the Super Cheap Auto brand. In 2005, Kevin left to pursue other interests, rejoining in 2007 as BCF marketing manager. In July 2008, he was appointed GM group marketing and communications. Prior to joining Super Retail Group, Kevin held roles in advertising, sales and marketing in companies including Franklins, Sargents, and IGA.
Simon O'Day
Simon O’Day
Vice President of Global | Emma®
Simon co-founded and was the MD for Eservices (Purchased by Responsys Inc. and now Oracle Marketing Cloud) in 1999 and built it into the largest email marketing software and services provider in APAC. With more than 14 years of experience advising Australian and US companies on effective email and cross channel marketing, Simon now leads Emma’s expansion of email and marketing automation software to the global SME market.
Paul Marshall
Paul Marshall
Half a billion emails later
An experienced executive, who has been leading and growing digital businesses for over 15 years, Paul has managed businesses in retail, travel, content, and publishing. He has been intimately involved with email across his roles leading HWW, Lasoo, and Travelzoo Australia.Paul is now managing the international push for VIX Verify, an online identity verification business, is an advisor to business both locally and abroad, and is managing his own start up.He is recognised as a thought leader and expert on digital media and multi-channel marketing within retail, travel, and media and has a Bachelor of Commerce (Marketing) from UNSW and an MBA from MGSM.
Joel Masterson
Joel Masterson
Partner, Cornwall Stodart
Joel is an experienced intellectual property lawyer whose track record includes several years with the IP department of a top-tier national firm, a senior role with a boutique specialist IP firm and an in-house IP commercialisation role with a prestigious medical research institute. Joel also spent 15 months on secondment with the 2009 Victorian Bushfires Royal Commission. Joel’s areas of expertise include managing and enforcing trade marks, copyright, patents, designs and confidential information. Among other things, Joel oversees Cornwall Stodart’s clients’ trade marks portfolios and plays a key role in the firm’s IP dispute resolution and litigation practice.


Jamima White
Jamima White
General Manager Loyalty, MYER
As General Manager Loyalty at Myer Pty Ltd, Jamima leads a team focussed on Customer engagement, CRM and customer analytics, direct marketing communications and the successful MYER one loyalty program and its Program Partners and Affiliates. The MYER one program is a significant part of the Myer department store business with penetration of sales at approximately 70%.
Jamima has over 20 years broad retail experience in marketing and loyalty, merchandise and store operations having started her career as a sales assistant at the Myer Melbourne City store while completing her studies. She holds a Bachelor of Arts (Honors), and Graduate Diploma in Marketing.
Daniel Jarosch
Daniel Jarosch
Entrepreneur and investor
Daniel has built and sold several successful internet companies, as well as having worked in corporate leadership positions with eBay, PwC, and IBM in Australia, Europe and Asia.Nominated for the Entrepreneur of the Year award in 2012 by Ernest Young and winner of the 2013 Pearcey Australia special recognition award for his work with the online businesses BrandsExclusive, Spreets, and Styletread (Total combined exit valuation more than $120 million).Daniel is founder of BrandsExclusive, a leading Australian e-commerce company. In 2012, BrandsExclusive won the Deloitte Tech Fast 50 award for the fastest growing Tech company in Australia.
Shannon Ingrey
Shannon Ingrey
General Manager, Australia, Bronto Software
Shannon brings more than a decade of experience in e-commerce marketing and management to his role as GM of Bronto Software Australia. Specialising in international business development and operations, Shannon has been a driving force in growing leading brands in APAC & European territories.He most recently served as GM of business operations for Élan Media Partners in Sydney, while also managing the firm’s offices in Hong Kong and China.Shannon now leads the Australian office of Bronto Software, a cloud-based marketing platform managing email, mobile, and social campaigns.
Mike Wilson
Mike Wilson
Founder and Ideas man
Mike has a passion for entrepreneurial business and converting ideas into commercial reality.After completing a Bachelor of Industrial Design, he worked in various commercial design roles from furniture manufacture to decorative ceramics before delving into e-commerce in 2006 with the launch of online children’s brand from his spare bedroom.With purely organic growth Mooo grew quickly with new product ranges and designs being added continually. With four premiss moves, growing staff levels, and two directors coming on board, Mike’s role has changed from general management to heading up product development and marketing.Over the last few years the business has focused on global expansion, rebranding to Tinyme, establishing new businesses subsidiaries in the US and UK, and opening a customer service office in Birmingham.


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