Behind the push to phase out Photoshop and show “real skin” in beauty ads

(Source: Supplied)
The fashion industry has long faced criticism for its use of photoshopping, which has helped create unrealistic body standards. But while a growing number of fashion brands are now advertising in a more body-positive way the same shift hasn’t occurred in the beauty industry, which still largely depicts flawless skin to sell products.  In a survey by Australian hemp-based skincare brand Hey Bud, 98 per cent of its customers said they want to see “real skin” in marketing images, includi

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