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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

More from Author

The thinking behind Bath & Body Works’ big bet on men’s grooming

“A big vote of confidence”: Why Walmart’s store upgrades are key

How #booktok is helping save indie bookstores in the US

Rising sales and customer searches: Has Glossier made a comeback?

“Just getting started”: Aussie luggage brand July touches down in NYC

How this CEO is reinventing the grocery store for modern times

Comfort and compression: Skims brings innovation to men’s apparel

From mini stores to the metaverse, will Macy’s new moves pay off?

Analysis: What’s changed since the Farfetch-YNAP deal was first announced

No longer a “hot new thing”: Why AR shopping is here to stay

What Rite Aid’s collapse reveals about the challenges of pharmacy retail

Why retail giants like Walmart are tapping into the booming pet-care market

Showfields and the bankruptcy of the ‘most interesting store in the world’

Message in a bottle: How social media has disrupted the fragrance sector

Crocs strengthens its foothold in “ugly fashion” with latest product launch

How nostalgia and NFTs created a multibillion-dollar collectables market

The return of Sephoria and what it means for the future of beauty festivals

From athleisure to custom suiting: here’s what is driving the menswear boom

How sexual wellness brand Unbound Babes uses humour to set itself apart

As more jewellery brands embrace lab-grown diamonds, some fear oversupply