How #booktok is helping save indie bookstores in the US

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. According to industry analytics research firm Statista, the books market in the United States is expected to grow at a compound annual growth rate of 2.33 per cent from 2023 to 2027, marking a notable jump in projected revenue

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