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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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How US beauty incubator Maesa is creating a community of empowered founders

How New Balance is stepping into sneaker resale with Reconsidered launch

How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Target’s wellness wave: Blume hit shelves amidst global health market surge

Analysis: What Walmart’s shutdown of Store No. 8 signals for the retailer

How luxury lifestyle brand Chaiboy aims to disrupt the global tea market

How Target veteran Carly Broderick is tapping into the booming tween market

How Chipotle aims to attract Gen Z staff with next-gen benefits

What’s love got to do with it? Retailers rethink Valentine’s Day campaigns

From Tsingtao to Tower28: Lunar New Year collabs are all the rage in the US

Barnes & Noble CEO: “The big guys should be doing better”

Day three at NRF: Unpacking retail’s global future

Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Day one at NRF: For Walmart, Ssense and others, it’s all about AI

Fifteen Percent Pledge founder talks diversity in retail and what’s next

What Stanley’s Valentine’s Day sellout says virality in retail

Elevating your spirit with fragrance: How Brianna Arps launched Moodeaux

From Shein to Chanel: Why we’re in the age of pop-ups

Peloton disrupted fitness once. Can it leverage TikTok to do it again?

Sgt Puppa’s Eloise Monaghan shares her best time-management tip