Target’s wellness wave: Blume hit shelves amidst global health market surge

It’s not a secret at this point that increased health-related concerns brought on by the pandemic and recent lifestyle trends have led to a heightened focus on the wellness market in the retail industry, especially within the food and beverage category.  Products that are experiencing linear growth in particular are items that contain superfoods, a nutrient-rich food considered to be especially beneficial for health and well-being, ingredients and beverages with multi-layered health benefits.

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