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Lloyd Barrett

From the author

FMCG Negotiation strategy: stick or carrot?

As the supermarket wars rage on the supply side of retail has become a key battleground. Who’s winning at the negotiatin...

The never fail way to get yourself out of any disagreement

Why do some people seem to process information faster at the negotiating table?

Back to front – is complexity the enemy of value?

Those that try to play the old rules are in danger of being left behind – the market will move on.

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