Back to front – is complexity the enemy of value?

The starting point to understanding the concept is the recognition that the retail industry has reached a crossroads, and so the landscape has changed. In essence, there are two key scenarios at play: a change in the price, and promotional landscape: Price. The shift from back to front margin and the reduction of complicated back margin payments, giving the retailer clarity on the margin they will earn. Promotional activity. An attempt to reduce dependency on the ‘drug’ of extreme high low p

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