
Ian Johnston
The son of an architect, and grandson of a Hudson’s Bay fur trader, it was probably inevitable that Ian would combine his passion for design and retail to create a world-leading retail experience consultancy. In 2007 Ian founded retail experience consultancy Quinine, with a mission to help brands create world-class social, cultural and commercial experiences that would enrich and delight their customers' everyday lives.
From the author

Beyond beauty: Why neuroaesthetics in retail matter to the bottom line
New fields of study are discovering ways to measure just how much a visually appealing store or pleasant shopping experi...
Nov 17, 2021

Ethics versus innovation: How to create an anti-discriminatory store
As the retail industry quickly evolves and becomes more reliant on access to technology and digital devices, it’s impera...
Jun 10, 2021

5 ways to create a neurodiverse store
Here’s how to create an in-store experience that everyone can enjoy.
Feb 23, 2021

Opinion: Why neurodiversity matters in retail
According to Autism Spectrum Australia, one in 70 people are on the autism spectrum and for too long, they have been ign...
Feb 1, 2021