Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Retail is an industry driven by metrics. Decisions are rarely made without the analysis of data. It is used to evaluate a store’s performance and to inform decisions about store design. We find ourselves in a time when we have an abundance of data available to us. Designers and businesses rely on it to make informed decisions in the hope of minimising risk.   This data dominance makes it tempting to focus entirely on the quantifiable aspects of store performance, but in doing so, we

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now